Bill founded his first company, Believe & Succeed Inc. in 1985 after 20 years in sales and sales management. Bill has provided training programs and workshops for clients including the Professional Golf Association, the American Hospital Association, Hormel, Medtronic, Donaldson and hundreds more.

In 1992, he started a second company, Maximum Potential, and began distributing validated and predictive employee selection and development assessments through a network of consultants nationally and internationally.

Bill is the author of the book “DISCovering the Styles,” the developer of Proception2, a DISC based behavioral profile reporting system and Business Motivators.

Bill grew up on a farm in Northeast Iowa. He served his country as a corpsman in the US Navy, receiving the “Commanding Officers Commendation for Excellence.” He began his sales career selling Fuller Brush products door to door while in college. He was recognized annually as one of the top five Fuller Brush salespeople in the nation.

At the age of 25, he joined the Bankers Life Insurance Company, completing his first year with over one million dollars of life insurance sales. He was a consistent winner of company awards and president club trips.

In 1974 Bill joined the Farm Bureau Insurance Company as their Division Manager in Northeast Iowa. He was promoted to Agency Vice-President for the state of Minnesota in 1979. Under his leadership, the agency force grew from 106 to 136 and the state led the company in per agent production.

Bill became Vice-President of Marketing for Blue Cross-Blue Shield of Minnesota in 1983. He was charged with launching their new life and disability insurance product line. In the first year, sales volume exceeded 1 billion dollars of insurance coverage. He led the BCBS sales team to a national marketing award in 1985.

Bill has been active in his community during his career. He is a past president of the Iowa Jaycees, and is a JCI Senator. He has contributed time to the Junior Achievement Organization and provides complimentary training for the Greater Twin Cities United Way for their Developing Leaders Within leadership training program.

Bill received his education at the University of Northern Iowa, is a graduate of the Insurance Management Academy and a Member of the American Society of Training Directors and SHRM, the Society of Human Relations Management. Bill is a Certified Behavioral Analyst and a Certified Business Motivators Analyst.

Bill and his wife Joyce have 3 children and 4 grand children. They enjoy spending time with their family and friends at their cabin on Lake Vermilion in Northeastern Minnesota.