The Sales Acumen Survey (SAS) is designed to provide a representative assessment of an individual’s understanding of their approach to successful relationship selling. The basic question is, “How does their understanding of the relationship oriented sales role contribute to long term sales success?” Relationship selling has processes and methods that contribute to successful sales performance. The Sales Acumen Survey strives to measure this knowledge.
Success in the business of sales is not based solely on the individual’s knowledge of the relationship sales process. Other factors, including personality traits that are known to contribute to sales successes are are an important piece of the sales success puzzle. Using the information generated by the SAS, an organization can demonstrate that a well-developed understanding of the relationship oriented sales process can contribute to long term sales success.